Ordinary Objects

AI-simulated product extensions and 12-email marketing campaigns for The Ordinary

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Description

A head-to-head capability demo showcasing a single prompt generating a complete brand extension. The project includes fictional products like a $28 parasol and $12 cotton face towel (Claude Fable 5) vs a $49 humidifier and $32 silk pillowcase (Codex 5.6 Sol), featuring full email copy and product imagery.

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Details

Why this is interesting: Impressive one-shot generation of a cohesive multi-channel marketing campaign including invented products and imagery.
Attributed to: George Hartley@gthartley
Built with: GPT-5.6 Sol K2.7 Code Fable 5 North Mini Code Codex
Tags: #marketing #branding #concept

Discovered: X
First posted: X · Aug 14, 2026
Listed: Added 10d ago
Build: Strong
Models: Strong

Prompt

extend The Ordinary's new $15 bottle into a line. 12 emails, every image and word its own. actual bottle facts only, two invented objects each, one email per object saying what it does NOT do.

Source