Nike: Pressure Creates Motion

An AI-directed Nike brand spec film exploring the energy of motion.

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Description

A high-energy brand spec film for Nike that utilizes AI to visualize themes of speed, impact, and discipline through dramatic lighting and athlete motion. The creator highlights the work as "AI cinema" directed with a filmmaker’s eye to capture the feeling of forward momentum.

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Details

Why this is interesting: A polished specimen of AI-directed cinematic branding that effectively captures a high-energy athletic aesthetic.
Attributed to: @K28DesignLab
Built with: Seedance 2.5 Grok Voice Think Fast 1.0 Soul Cinema Veo 3.1 Fast Redwood AI
Tags: #nike #spec-film #cinematic

Discovered: X
First posted: X · Sep 4, 2026
Listed: Added 11d ago
Build: Strong
Models: Moderate